New Regulations on Pre-recorded Messages

Michele Shuster, of MacMurray, Petersen & Shuster LLP, reminds call centers that on September 1, 2009 the FTC’s prohibition against sending prerecorded solicitation messages without the express written consent of the call recipient became effective.

This new requirement, contained in the FTC’s amended Telemarketing Sales Rule (TSR), does not apply to healthcare messages, as well as purely informational messages or calls made by entities exempt from the TSR.